Altoids Turned Flavor Into an Experience

Altoids, the iconic brand known for its bold flavors and playful personality, partnered with RTI Design and Gigunda Group to bring the Altoids Store Pop-Up to life. The project showcased a new product line while delivering an immersive brand experience that engaged visitors from the moment they entered.
 

The pop-up featured a dynamic, high-energy layout with bold graphic walls, interactive product displays, and a central tasting area where visitors could sample Altoids’ newest offerings. Branded counters and detailing emphasized the quirky, confident identity of the brand, while modular design allowed for flexibility in setup and flow. Every element of the space was designed to surprise and delight, reflecting the brand’s signature wit and personality.
 

Pop-Up Features:
 

• Custom modular retail pop-up

• Interactive tasting and product demo stations

• Bold, branded graphic walls and counters

• Flexible modular layout for staff and visitor engagement

• Detailing and production for a seamless visitor experience
   

Deliverables: Detailing & Production