Step Inside the Charles Schwab Blue Lounge Pop-Up in San Francisco and NYC

In partnership with PS Live, we designed, fabricated, and installed a touring Blue Lounge pop-up for Schwab Intelligent Portfolios, bringing the brand directly to audiences in San Francisco and New York City. The pop-up was built to communicate Schwab’s expertise, offer immersive educational experiences, and create a welcoming environment for visitors to engage with financial planning tools.

The lounge featured a single, inviting entrance with branded graphics and subtle lighting to set the tone. Inside, modular lounge seating encouraged casual conversation and learning, while interactive demo stations allowed guests to explore Schwab’s services firsthand. Accent lighting, custom finishes, and flexible layouts ensured the space was both visually striking and highly functional, accommodating a steady flow of visitors at each location.

Blue Lounge Features:

• Touring modular pop-up for multiple city locations

• Branded lounge seating and interactive demo stations

• Illuminated graphics and subtle accent lighting

• Flexible layout for high visitor engagement

• Custom finishes to reflect Schwab’s brand identity

• Full design, fabrication, and on-site installation by RTI Design
  
  

Deliverables: Design, Fabrication, Installation