The Gatorade Bodega Pop-Up an Immersive Fan Experience

We partnered with MKTG to bring the Gatorade Bodega Pop-Up to life, creating an immersive experience that highlighted athletic performance and energized fans. We fabricated, and installed a modular, interactive space that combined bold visuals, hands-on engagement, and product sampling to showcase Gatorade’s brand and innovation.
 

The pop-up featured a single, inviting entrance with branded graphics and subtle accent lighting. Inside, modular display stations highlighted Gatorade products, interactive demo counters encouraged sampling, and lounge areas provided spaces for conversation and rest. Every design choice, from finishes and textures to lighting and layout, was made to reinforce Gatorade’s energetic identity while maintaining smooth visitor flow.
 

Bodega Pop-Up Features:

• Modular pop-up layout for flexible engagement

• Interactive product demo and sampling stations

• Lounge areas for conversation and fan interaction

• Bold branded graphics and accent lighting

• Textures and finishes reflecting Gatorade’s dynamic identity

• Full design, fabrication, on-site installation, and dismantle by RTI Design
   

Deliverables: Detailing, Fabrication, Installation & Dismantle