Brooklyn’s GQ Barbershop Pop-Up

We partnered with Good Sense to design and bring the GQ Barbershop Pop-Up to life at Barclays Center in Brooklyn. From fabrication to on-site installation, we created a sleek, modern environment that reflected GQ’s premium brand while providing visitors with a memorable, interactive experience.
 

The pop-up featured a welcoming entrance with bold GQ branding, custom barber stations, and lounge areas designed for visitor engagement. Every detail, from finishes and furniture to spatial layout, was carefully considered to create an elevated, shareable environment. Guests could explore grooming stations, enjoy brand activations, and capture photo opportunities, all within a space that balanced function with style.
 

GQ Barbershop Pop-Up Features:
 

• Custom modular pop-up layout for flexible installation

• Branded barber stations and interactive areas

• Lounge spaces for visitor engagement and social moments

• High-quality finishes and detailing reflecting GQ’s premium identity

• Full fabrication and on-site installation by RTI Design
   

Deliverables: Fabrication & Installation