Chill and Cheers: Inside the Heineken Light Lounge

We partnered with Source Marketing to design and produce the Heineken Light Lounge Pop-Up, a branded environment highlighting Heineken Light’s lighter taste, lower calories, and carbs. From detailing to fabrication, we focused on creating an inviting, interactive experience for visitors.

The lounge featured a welcoming entrance with illuminated Heineken Light branding, multiple tasting and activation zones, and comfortable seating areas that encouraged social engagement. Every design element—from graphics and finishes to lighting and layout—was carefully crafted to reinforce the brand identity while creating a space that was functional, memorable, and shareable.
 

Heineken Light Lounge Pop-Up Features:
 

• Custom modular lounge layout

• Branded tasting stations and interactive areas

• Comfortable lounge seating for visitor engagement

• Integrated lighting and high-quality graphics to reflect brand identity

• Complete detailing, fabrication, and on-site production
   

Deliverables: Design, Detailing & Production