RTI partnered with psLive to design, detail, fabricate, and install the Reebok CrossFit Shoebox pop-up, engaging the CrossFit community while launching the latest Nano shoes. The space combined functional athletic zones with immersive brand storytelling to create an energizing and interactive experience for visitors.

The pop-up featured a controlled entrance defined by illuminated Reebok signage, a central demo area for hands-on Nano shoe trials, and perimeter zones showcasing product highlights and interactive content. Branded graphics, modular walls, and integrated lighting reinforced Reebok’s dynamic identity while guiding visitors through a cohesive and memorable experience.

Pop-Up Features:

• Modular trade show/pop-up installation

• Central demonstration area for Nano shoes

• Product display zones along the perimeter

• Branded graphics and integrated lighting

• Interactive content areas for community engagement

• Detailing, fabrication, and installation

Deliverables: Design, Detailing, Fabrication & Installation